feb 17

The Game Is Rigged

Rick says a bunch of interesting things in his new column about whether you need to a be highly networked individual to succeed online. I especially relish how he ties geography into the conversation, alluding to a midwestern startup.

And many, many more hyper-social New Yorkers and San Franciscans make successful startups than antisocial Midwesterners. Or even antisocial New Yorkers. These are things you can control. You can move to San Francisco. Better yet, you can move to New York. You can go to meetups. You can go to conferences. You can email investors. You can go to classes at General Assembly. It's in your control. Or, you can stay at home in the Midwest, reading TechCrunch and talking about how it's all rigged and an insiders game.

This will frustrate my friends in Minneapolis -- those dozens of startups trying to compete at CoCo and other places. They're trying to create their own scene right now. Creative acts are becoming increasingly dependent on groups of people. Being part of a "scene" in music was undeniably important in the '80s and '90s, but now it's become as true for fashion, technology, theater, and nearly all creative arts.

It's an interesting dilemma building a company in the midwest: Your success is as much a factor of your peers' success -- the community's success -- as it is the brilliance and execution of your idea.

1 comment

This has always been the case, as you point out, in music. It's certainly been the case in media. I've been trying to hitch my wagon to someone's successful train for years, and it just hasn't worked out. Successful people tend to help their friends. Nothing wrong with it - it's reality.

posted by Jason DeRusha at 12:53 AM on February 18, 2012

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